Challenge

The market of print media is changing dramatically
and poses completely new requirements for
publishing houses. Multimedia-based competition
displaces obsolete models of information reception.
Those who want to address various customer
groups are challenged to develop crossmedia strategies
which combine print media and internet. Especially
publishers offering premium content can
support their brands and develop new markets in
this way.
Hubert Burda Media ranks among the pioneers
implementing cross-media strategies and consequently
counts on connecting online and print media
in order to profit from integrated information,
synchronized multimedia offerings and clustered
journalistic competency.

Such strategies rquire robust and flexible solutions
ensuring cross-company storage and distribution
of contents.

Approach

To put this strategy to action Burda Digital
Systems decided for an Information Management
solution provided by *instinctools, which consolidates
data of diverse, customer specific software applications
in a single data base without changing data
structure or content inside the source systems.
This solution developed by *instinctools, an IT
company based in Stuttgart, takes care of standarization
and integration of several media formats and
offers a variety of interfaces for further distribution
out of the consolidated content pool.
The system is suited for complex data integration
and persues the principle of single-source publishing.
This means publishing contents from a single
source to various target media in different context.
The same media element can simultaneously be
used in online portals and printed magazines.
The system is freely expandable. Synchronisation
and conversion interfaces facilitate flexible connection
of additional data sources.

Technology

The project for Burda Digital Systems has been
implemented by means of the latest generation of
the GateOne framework. GateOne is a Java-based
Enterprise Application Framework conceived and
consequently advanced by *instinctools over the
last 7 years for developing solutions in the area of
Information Management. The modular application
infrastructure of GateOne makes it a flexible, powerful
and future-oriented platform for individual
solutions.
Advantanges of the Cross-media Solution:
Consolidated data
Reuse
Fast reaction on new customers
New exports without programming
Channel selection
No change in existing systems
Enhancements possible

Advantages

Supplying actual content to the portal TV Today
(www.tvtoday.de) is the first mission for this solution.
It is individually selected and prepared.
Thanks to its comfortable user interface content
packages can easily and efficiently be defined. New
customers can be served on the spot as development
of specific extract- and conversion programs are
rendered unnecessary. Delivery of information can be
managed manually, on-demand or automated by
scheduler.

*instinctools offers software and services for intelligent
solutions in the area of Information Management.
The technical advance of the company is
based on its Java-Framework GateOne which serves
for data integration, structuring, standardization
and personalization. *instinctools provides cost
effective and tailor-made solutions due to combination
of substantial international experience and
nearshore programming facilities. Flexibility, reliability
and innovative spirit are the fundament of our
success.