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ALES is a composite value of company’s performance in Aciety. Its main determinants are:
a) how successful the company performs in client requests (leads); and
b) their use of Aciety Lead Exchange.
ALES = €100.00 = €50,000.00 lead
If lead is > €100,000.00, maximum 2 ALES deducted
Once you win, payments for ALES are deducted from commission payments
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Note. All companies start with ALES = 3 to get a few leads before they participate in Lead Exchange, or buy ALES.